Privacy Policy and Terms of Service

At Aura, we understand how important your privacy is, which is why we take the protection of personal data very seriously. We process your data in accordance with the applicable laws and principles regarding personal data, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), when applicable.

To help you understand the Privacy Policy, here’s a quick summary of what we do and just as importantly what we don’t do with your data when you use the Aura services:

Some Things We Do With Your Data

  • Access your photos and upload them to our servers so we can help you manage them and deliver them to frames

  • Analyze your photos so we can group them (by which people are in them, by where they’re taken) to make it easier to pick which ones to display

  • Allow other people who contribute to the same frame as you to see the photos you send to that frame

Some Things We Don’t Do With Your Data

  • Sell or share your photos or other personal data with other companies

  • Use any of the content of your photos to target advertising, sell you things, or otherwise be nosy or creepy

  • Show anyone (other than you) photos of yours that you don’t add to frames

If you want to know more, please read our full Privacy Policy here.

Click here for our Terms of Service.

If you would like to delete your Aura Account, please contact

Need help or have a specific question not answered here? Email or call (646) 630-7237. For the quickest response time, please submit a request and an Aura expert will be in touch.

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