Technology
created to bring
people together
This is Aura
Feel closer to the people you love
We all take photos to help us hold onto the people, places, and moments that matter. But their value isn't just in preserving the past. It's in the connection they create every day. This is what Aura is all about. Our mission is to build technology that makes it easier to feel close to the people we love. Every Aura frame, paired with our private photo-sharing app, creates a small network of family and friends sharing and enjoying memories together.Today, more than 10 million people across 100+ countries use Aura to share their favorite moments with loved ones.
The story behind the #1 digital frame
The story behind the #1 digital frame
It all started when our founders had kids
Aura's founders spent more than 20 years bringing people together online at AOL, Summize, and Twitter. But they wanted to make that connection more personal: sharing photos with family as easily as sending a text, while making those memories more present in everyday life.That idea became Aura, a private photo-sharing experience that connects a shared family photo album directly to beautiful frames in the home. Through the Aura Frames app, family and friends can add photos from anywhere. Every frame is designed to look great in the home, with unlimited photo sharing and no subscription fees.Ten years in, Aura is the #1 digital frame and a beloved gift, recommended by Wirecutter and The Strategist and enjoyed by millions of families around the world.
Unlimited memories, no subscription necessary
Adding photos and videos is effortless and unlimited. Family and friends can contribute through the app, text, email, web uploader, or a connected Google Photos or iCloud account. And because you shouldn't have to pay to see your own photos, Aura doesn't charge a subscription fee.
A screen that's good for your family
Aura is the only digital picture frame with Calm Tech® Certification, recognizing technology that works with your life rather than pulling you out of it. Just photos and videos from the people you love, automatically updating in your home every day.Sharing and revisiting photos helps the whole family feel closer. Long-distance grandparents can have a front-row seat to the first day of school. Kids can look back on family celebrations and personal accomplishments and see how far they've come.
Designed to blend in
Our frames are crafted to feel at home in your space. Every display is individually calibrated, and every element is chosen intentionally with your decor in mind. From the 10″ Carver to the 15″ wall-ready Walden, there’s a frame for wherever life happens.“From the tactile feel of the frame to the discreet touch bar designed to avoid fingerprints, every element is optimized to balance intuitive use, precise color reproduction, and aesthetics. The result is a frame that not only showcases photos beautifully but also feels natural in any space.” — Scott Chapps, Head of DesignWith Ink, our cordless e-paper frame, we pushed the category forward by pairing Aura’s expertise in photo displays and sharing with E Ink Spectra™ 6 technology. Aura Ink opens a new chapter in how memories live at home.
Innovation and growth
Our goal of making memory sharing easy and meaningful goes beyond digital frames. We're constantly talking with customers and exploring ways to improve our products, expand the ways people share photos, and make it easier to stay close to loved ones.We keep finding new ways to bring your photos into everyday life, from text-to-frame sharing to deeper Google Photos integration. Our tools help you scan, colorize, and enhance old printed photos, or find familiar faces to add to a frame with People Search.In 2025, people shared more than 1 billion photos and videos through Aura, and sharing is up 40% this year. Behind every share is another chance to feel connected.See what we’re working on now
10M+
people connected through Aura
100+
countries
1B+
photos and videos shared in 2025
4
average contributors per frame
#1
U.S. App Store on Christmas Day (2025)
13k+
5 Star Reviews
Come create with us
We'd love to meet youHeadquartered in New York City, our team is built around a genuine love for the product and for the people who use it. We're engineers, designers, and strategists who care about craft, and who believe the best technology should make your life feel a little more human.Sound good?
See our open roles